Comments on: Blog advertising is like outdoor advertising on vehicles? http://highwayoflife.wordpress.com/2008/03/03/adscarsblogs/ Welcome, my co-sojourner! Thu, 20 Aug 2009 06:25:22 +0000 http://wordpress.com/ hourly 1 By: Peter http://highwayoflife.wordpress.com/2008/03/03/adscarsblogs/#comment-632 Peter Fri, 27 Mar 2009 13:11:01 +0000 http://highwayoflife.wordpress.com/?p=180#comment-632 Hi Nick, It's a great advertising method.. I do saw a few car with advertisement, but don't the owners know they wrap it themselves or companties paid them to do so.. So do you know any agency or company doing such thing for others companies advertisement ? Thanks Hi Nick,

It’s a great advertising method..
I do saw a few car with advertisement, but don’t the owners know they wrap it themselves or companties paid them to do so..
So do you know any agency or company doing such thing for others companies advertisement ?

Thanks

]]> By: Aerial Advertising http://highwayoflife.wordpress.com/2008/03/03/adscarsblogs/#comment-502 Aerial Advertising Sun, 25 May 2008 19:55:36 +0000 http://highwayoflife.wordpress.com/?p=180#comment-502 Nice article , thanks for sharing it , please keep up this great work <blockquote>Hi there, thanks for popping by :)</blockquote> Nice article , thanks for sharing it , please keep up this great work

Hi there, thanks for popping by :)

]]> By: Madgexc http://highwayoflife.wordpress.com/2008/03/03/adscarsblogs/#comment-474 Madgexc Mon, 24 Mar 2008 08:23:59 +0000 http://highwayoflife.wordpress.com/?p=180#comment-474 omg.. good work, dude omg.. good work, dude

]]> By: stella http://highwayoflife.wordpress.com/2008/03/03/adscarsblogs/#comment-465 stella Mon, 03 Mar 2008 09:04:27 +0000 http://highwayoflife.wordpress.com/?p=180#comment-465 I do see the parallel comparisons of blog advertising to that of the outdoor automobile advertising. But as you see, with rude drivers that zoomed past you, one usually does not have the capability to register the shock of rude behaviour and correlate with the brand name within that few seconds to leave a lasting enough impression; with blog advertising, the impact of rudeness and the unfortunate accompanying brand name can be refreshed and registered in the mind over and over again if one really want to pursue.... <blockquote>Hi stella, that's quite true, thanks for dropping by with the interesting additional viewpoint :)</blockquote> I do see the parallel comparisons of blog advertising to that of the outdoor automobile advertising. But as you see, with rude drivers that zoomed past you, one usually does not have the capability to register the shock of rude behaviour and correlate with the brand name within that few seconds to leave a lasting enough impression; with blog advertising, the impact of rudeness and the unfortunate accompanying brand name can be refreshed and registered in the mind over and over again if one really want to pursue….

Hi stella, that’s quite true, thanks for dropping by with the interesting additional viewpoint :)

]]> By: BL http://highwayoflife.wordpress.com/2008/03/03/adscarsblogs/#comment-464 BL Mon, 03 Mar 2008 05:01:02 +0000 http://highwayoflife.wordpress.com/?p=180#comment-464 Hi Nick, Nice article and thanks for the thumbs up. Your article raises some key points which I did not manage to talk about: 1. Matching the ads for both the bloggers and advertisers: I once commented to some bloggers that the online advertising in Singapore uses a shotgun approach, i.e. they target the blogger with the highest number of eyeballs and most controversy. The approach is good on the short term, because the clients would be happy with so much eyeballs. However, if the blogger creates a controversy and public anger kicks in, the brand also suffers in the process. 2. Unlike the US, Singapore advertisers don't really harnass the specialist bloggers well enough. Maybe we don't have much specialist bloggers to start off with. <blockquote>Hey Bernard, I like your comment on the 'shotgun approach'. And someone did comment to me that while 'bad publicity is better than no publicity', it's not necessary true in our local context. And yes, I agree we don't have enough specialist bloggers. For example, how many sports bloggers do we have compared to say Australia? I haven't really found any here - maybe I didn't search hard enough.</blockquote> Hi Nick,

Nice article and thanks for the thumbs up.
Your article raises some key points which I did not manage to talk about:

1. Matching the ads for both the bloggers and advertisers: I once commented to some bloggers that the online advertising in Singapore uses a shotgun approach, i.e. they target the blogger with the highest number of eyeballs and most controversy. The approach is good on the short term, because the clients would be happy with so much eyeballs. However, if the blogger creates a controversy and public anger kicks in, the brand also suffers in the process.

2. Unlike the US, Singapore advertisers don’t really harnass the specialist bloggers well enough. Maybe we don’t have much specialist bloggers to start off with.

Hey Bernard, I like your comment on the ’shotgun approach’. And someone did comment to me that while ‘bad publicity is better than no publicity’, it’s not necessary true in our local context. And yes, I agree we don’t have enough specialist bloggers. For example, how many sports bloggers do we have compared to say Australia? I haven’t really found any here – maybe I didn’t search hard enough.

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